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Privacy policy

Privacy Policy

Overview

(A) Who we are: We are Allbirds UK Limited, a leader in sustainable innovation based in England. If you need it, our company number is 11350304 and our registered office is 6th Floor One London Wall, London EC2Y 5EB. All references in this policy to "Allbirds", "our", "us" or "we" refer to Allbirds UK Limited or our group companies and suppliers which provide services to us, as appropriate. All references in this policy to "our websites" are a reference to the websites owned by Allbirds.

This privacy policy tells you how your information is collected and used by us and shared with others, how we keep it safe and the rights you have to access and control its use. We have tried to make it easy for you to navigate so you can find the information that is most relevant to you and our relationship with you.

(B) Who this policy applies to: This policy applies to: visitors to our websites; customers; prospective customers; and people who contact us with enquiries or that we contact in relation to orders.

Depending on our relationship, we will collect and use your information in different ways. Please click on the links above to find out the information that we collect about you and how we use this information.

(C) What this policy contains: This privacy policy describes the following important topics relating to your information (you can click on the links to find out more):

how we obtain your personal information;
what information we collect about you and how we use it;
our legal basis for using your personal information;
how and why we share your personal information;
how long we store your personal information;
your rights;
children;
marketing;
where we may transfer your personal information;
risks and how we keep your personal information secure;
links to other websites;
changes to this privacy policy; and
further questions and how to make a complaint.

(D) You have rights to object. You may ask to us stop using your personal information for direct marketing and where we use of your personal information on the basis of our, or another person's, legitimate interest. You can find out more information in section 6.

(E) What you need to do and your confirmation to us: Please read this privacy policy carefully to understand how we handle your personal information. By engaging with us in the ways set out in this privacy policy, you confirm that you have read and understood the entirety of this privacy policy, as it applies to you.

The detail – the key information you should be aware of

1. How we obtain your personal information

1.1 You may provide us with your personal information voluntarily. However, we may also receive information about you from third parties such as marketing agencies, market research companies, our suppliers, contractors and consultants, group companies, business partners, and third-party websites, which we refer to as "third party sources" or "suppliers" throughout this policy. We may also collect personal information from you using a variety of technologies that automatically and passively collect information when you use our websites (usage data).

1.2 You may give us personal information by completing forms on our websites, registering for an account, enquiring about or ordering products from us, entering a competition, signing up to receive emails, completing customer satisfaction surveys or otherwise providing feedback , or by contacting us by phone, email or other means. This includes, for example, where you provide your personal information to us in order to receive information or services from us.

2. What information we collect about you and how we use it

2.1 Visitors to our websites

(a) What personal information we collect about you

We, or third parties on our behalf, may collect and use any of the following information about you:

(i) your name;

(ii) your postal address;

(iii) your email address;

(iv) your telephone number;

(v) information provided when you correspond with us;

(vi) any updates to information provided to us;

(vii) personal information we collect about you or that we obtain from our third party sources;

(viii) the following information created and recorded automatically when you visit our websites:

(A) Technical information. This includes: the Internet protocol (IP) address used to connect your computer to the internet address or other unique identifier for the computer or other electronic device that you use to access our websites; the website address and country from which you access information; the files requested; browser type and version; browser plug-in types and versions; and operating system and platform.

(B) Information about your visit and your behaviour on our websites (for example, the pages that you click on). This may include the website you visit before and after visiting our websites (including date and time), time and length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads; and

(ix) demographic information, including gender and age.

(b) How we use your personal information

We will collect, use and store the personal information listed above for the following reasons:

(i) to allow you to access and use our websites;

(ii) to receive enquiries from you through our websites about our products and business;

(iii) to ensure that content from our websites is presented in the most effective manner for you and for your computer or other electronic device;

(iv) to understand how you access and use our websites;

(v) to understand you better and tailor our websites' content and services to your needs and interests; and

(vi) to administer and improve our websites and products, to measure the efficiency of our systems and to undertake an analysis on the locations from which people access our webpages.

Please see sections 2.5 and 2.6 for more details about how we use your personal information.

(i) Some pages on our websites use cookies, which are small files placed on your internet browser when you visit our websites. We use cookies in order to distinguish you from other users of our websites and services and improve your user experience by understanding and remembering key information that you have provided to us.

(ii) Where we use cookies on our websites, you may block these at any time. To do so, you can activate the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our websites or to use all the functionality provided through our websites.

(iii) For detailed information on the cookies we use and the purposes for which we use them, please refer to our cookie policy.

2.2 Customers

(a) What personal information we collect about you

We, or third parties on our behalf, may collect and use any of the following information about you:

(i) your name;

(ii) your postal address;

(iii) your email address;

(iv) your telephone number;

(v) your age;

(vi) your gender;

(vii) information provided when you place orders;

(i) information provided when you correspond with us;

(ii) any updates to information provided to us;

(iii) customer service information, customer relationship management and marketing information; and

(iv) information you provide to help us provide you with improved products, for example if we ask you to fill in a survey or questionnaire.

(b) How we use your personal information

We will collect, use and store the personal information listed above for the following reasons:

(i) to process and fulfil orders you have placed with us;

(ii) to send you emails to confirm your order status, shipment, and/or inventory details;

(iii) to deal with any enquiries or issues you have about our products or your orders;

(iv) to provide customer support;

(v) to carry out statistical analysis and market research; and

(vi) for marketing purposes, or to contact you (including by email or post) with information about our products (we will only to this where you have consented, or it is otherwise in our legitimate interests).

Please see sections 2.5 and 2.6 for more details about how we use your personal information.

2.3 Prospective customers who we send marketing communications to

(a) We, or third parties on our behalf, may collect and use any of the following information about you:

(i) your name;

(ii) your postal address;

(iii) your email address;

(iv) your telephone number; and

(v) information about your preferences.

(b) How we use your personal information

We will collect, use and store the personal information listed above for marketing purposes, or to contact you (including by email or post) with information about our products which you either request, or which we feel will be of interest to you (we will only to this where you have consented, or it is otherwise in our legitimate interests).

Please see sections 2.5 and 2.6 for more details about how we use your personal information.

(c) Source of personal information. We may receive some of your personal information from third parties, such as marketing agencies.

2.4 People who contact us with enquiries or that we contact in relation to orders

(a) We, or third parties on our behalf, may collect and use any of the following information about you:

(i) your name including your title;

(ii) your postal address;

(iii) your email address;

(iv) your telephone number;

(v) information provided when you correspond with us; and

(vi) any updates to information provided to us.

(b) How we use your personal information

We will collect, use and store the personal information listed above to deal with any enquiries or issues you have about our products or orders you've placed with us, including any questions you may have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes, for the carrying on of our business or to meet our customer and future customer demand.

Please see sections 2.5 and 2.6 for more details about how we use your personal information.

2.5 Whatever our relationship with you is, we may also collect, use and store your personal information for the following additional reasons:

(a) to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests;

(b) for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;

(c) to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and

(d) to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.

2.6 Aggregated and anonymous information

We may use your personal information and combine it with the personal information of others to identify trends and share or provide this trend information in an aggregated and anonymous form with third parties. For example, we may use information about your browsing habits as part of an aggregated number to identify which are our most popular website pages.

3. Legal basis for use of your personal information

3.1 We consider that the legal bases for using your personal information as set out in this privacy policy are as follows:

(a) our use of your personal information is necessary to perform our obligations under any contract with you (for example, to sell and provide you with our products, to fulfil an order which you place with us, to comply with the terms of use of our websites; or

(b) our use of your personal information is necessary for complying with our legal obligations (for example, for if you contact us requesting access to personal data we hold about you); or

(c) where neither (a) nor (b) apply, use of your personal information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the security of our website). Our legitimate interests are to:

(i) run, grow and develop our business;

(ii) operate our websites;

(iii) select appropriately skilled and qualified suppliers;

(iv) carry out marketing, market research and business development;

(v) provide products to our customers, make and receive payment and provide customer services;

(vi) invest in and roll out new products to benefit the communities in which we operate;

(vii) place, track and ensure fulfilment of orders with our suppliers; and

(viii) for internal group administrative purposes.

If we rely on our (or another person's) legitimate interests for using your personal information, we will undertake a balancing test to ensure that our (or the other person's) legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information. You can ask us for information on this balancing test by using the contact details in section 13.

3.2 We may process your personal information in some cases for marketing purposes on the basis of your consent (which you may withdraw at any time after giving it, as described below).

3.3 If we rely on your consent for us to use your personal information in a particular way, but you later change your mind, you may withdraw your consent by contacting us at privacy@allbirds.com and we will stop doing so. However, if you withdraw your consent, this may impact the ability for us to be able to provide products and services to you.

4. How and why we share your personal information with others

4.1 We will share your personal information with the following third parties or categories of third parties:

(a) our group companies where it is in our legitimate interests to do so for internal administrative purposes (for example, ensuring consistent and coherent delivery of products to our customers, corporate strategy, compliance, auditing and monitoring, research and development and quality assurance);

(b) suppliers who provide information technology and office services, including software and website development, website hosting, management and evaluation, exchange and cross referencing;

(c) our service providers and sub-contractors, including but not limited to payment processors, fraud protection services, suppliers of technical and support services, insurers, suppliers providing order fulfilment, warehousing and delivery services;

(d) companies that assist us in our marketing, advertising and promotional activities, including partnerships with other companies whose products or services we think you might enjoy; and

(e) analytics providers, optimization firms, and similar third parties that assist us in the improvement and optimisation of our websites.

4.2 Any third parties with whom we share your personal information are limited (by law and by contract) in their ability to use your personal information for any purpose other than to provide services for us. We will ensure that any third parties with whom we share your personal information are subject to privacy and security obligations consistent with this privacy policy and applicable laws.

4.3 We will also disclose your personal information to third parties:

(a) where it is in our legitimate interests to do so to run, grow and develop our business:

(i) if we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets;

(ii) if substantially all of Allbirds' or any of its affiliates' assets are acquired by a third party, in which case personal information held by Allbirds will be one of the transferred assets;

(b) if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;

(c) in order to enforce or apply our terms and conditions or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or

(d) to protect the rights, property, or safety of Allbirds, our staff, our customers or other persons. This may include exchanging personal information with other organisations for the purposes of fraud protection.

4.4 We may also disclose and use anonymised, aggregated reporting and statistics about users of our websites or our goods for the purpose of internal reporting or reporting to our group or other third parties, and for our marketing and promotion purposes. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified.

4.5 Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party without notifying you and, where necessary, obtaining your consent. If you have given your consent for us to use your personal information in a particular way, but later change your mind, you should contact us and we will stop doing so.

5. How long we store your personal information

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

6. Your rights

6.1 You have certain rights in relation to your personal information. If you would like further information in relation to these or would like to exercise any of them, please contact us via email at privacy@allbirds.com at any time. You have the following rights:

(a) Right of access. You have a right of access to any personal information we hold about you. You can ask us for a copy of your personal information; confirmation whether your personal information is being used by us; details about how and why it is being used; and details of what safeguards are in place if we transfer your information outside of the European Economic Area ("EEA").

(b) Right to update your information. You have a right to request an update to any of your personal information which is out of date or incorrect.

(c) Right delete your information. You have a right to ask us to delete personal information which we are holding about you in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 13.

Unless it is impossible or involves disproportionate effort, we will pass your request onto other recipients of your personal information. You can ask us who the recipients are using the contact details in section 13.

(d) Right to restrict use of your information: You have a right to ask us to restrict the way that we process your personal information in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 13.

(e) Right to stop marketing: You have a right to ask us to stop using your personal information for direct-marketing purposes.

(f) Right to data portability: You have a right to ask us to provide your personal information to a third party provider of services.

(g) Right to object. You have a right to ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our or another person's legitimate interest.

6.2 We will consider all such requests and provide our response within a reasonable period. Please note, however, that certain personal information may be exempt from such requests in certain circumstances, for example if we need to keep using the information to comply with our own legal obligations or to establish, exercise or defend legal claims.

6.3 If an exception applies, we will tell you this when responding to your request.

6.4 We may request you provide us with information necessary to confirm your identity before responding to any request you make.

7. Children

7.1 You must be aged 13 or over to purchase products from us. Our websites is not directed at children under the age of 13 and we do not knowingly collect any personal information from visitors in this age group.

7.2 If you are under the age of 13 and we learn that we have inadvertently obtained personal information from you from our websites, or from any other source, then we will delete that information as soon as possible.

7.3 Please contact us at privacy@allbirds.com if you are aware that we may have inadvertently collected personal information from a child under the age of 13.

8. Marketing

8.1 We may collect and use your personal information for undertaking marketing by email, telephone, and/or post.

8.2 We may send you certain marketing communications (including electronic marketing communications to existing customers) if it is in our legitimate interests to do so for marketing purposes.

8.3 We will always obtain your consent to direct marketing communications where we are required to do so by law and if we intend to disclose your personal information to any third party for such marketing.

8.4 If you wish to stop receiving marketing communications, you can contact us by email at privacy@allbirds.com.

9. Where we may transfer your personal information

9.1 Your personal information may be used, stored and/or accessed by staff operating outside the EEA (including the United States) working for us, other members of our group, our partners, or our suppliers. Further details on to whom your personal information may be disclosed are set out in section 4.

9.2 If we provide any personal information about you to a third party operating outside of the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this privacy policy. These measures may include the following permitted in Articles 45 and 46 of the General Data Protection Regulation:

(a) in the case of US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield (see further https://www.privacyshield.gov/welcome); or

(b) in the case of entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.

9.3 Further details on the steps we take to protect your personal information is available from us on request by contacting privacy@allbirds.com.

10. Risks and how we keep your personal information secure

10.1 Allbirds is committed to protecting your personal information from loss, theft and misuse. We take all reasonable precautions to safeguard the confidentiality of your personal information, including through use of appropriate organisational and technical measures. We ensure that:

(a) all information you provide to us is stored on our secure servers; and

(b) your Allbirds account will be password protected.

10.2 In the course of provision of your personal information to us, your personal information may be transferred over the internet. Although we make every effort to protect your personal information, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to our websites and that any such transmission is at your own risk. Once we have received your personal information, we will use procedures and security features to prevent unauthorised access to it.

10.3 Where we have given you (or where you have chosen) a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

11. Links to other websites

Our websites may contain hyperlinks to and from the websites of our partners, advertisers, other third parties. Any hyperlinks we provide are provided for your reference and convenience only and do not imply any endorsement of the activities of such third party websites or any association with their operators. This privacy policy only applies to the personal information that we collect or which we receive from third party sources, and we cannot be responsible for personal information about you that is collected and stored by third parties. Third party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites. We do not endorse or otherwise accept any responsibility or liability for the content of such third party websites or third party terms and conditions or policies.

12. Changes to our privacy policy

We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email or in another appropriate manner.

13. Further questions and how to make a complaint

13.1 If you have any queries or complaints about our collection, use or storage of your personal information, or if you wish to exercise any of your rights in relation to your personal information, please contact privacy@allbirds.com. We will investigate and attempt to resolve any such complaint or dispute regarding the use or disclosure of your personal information.

13.2 In accordance with Article 77 of the General Data Protection Regulation, you may also make a complaint to the data protection regulator in the country where you usually live or work, or where an alleged infringement of the General Data Protection Regulation has taken place. In the UK, the data protection regulator is the Information Commissioner's Office. Alternatively, you may seek a remedy through the courts if you believe your rights have been breached.

The practices described in this privacy policy statement are current as of 12/22/2020.

Our Cookie Policy

We are Allbirds UK Limited ("Allbirds", "our", "us" or "we"). If you need it, our company number is 11350304 and our registered office is at 6th Floor One London Wall, London EC2Y 5EB. We are the owner and operator of www.allbirds.com and related properties (collectively, the "Websites") which use cookies. We use cookies for many reasons, for example to make our Websites work and to distinguish you from other users of the Websites so we can offer you a more personalised experience. This Cookie Policy describes: what cookies are; our use of cookies; how you can manage cookies used on the Websites; privacy; further information; and changes to this Cookie Policy.

What are cookies?

Cookies are small text files placed on devices that visit our Websites. The cookie 'remembers' the computer or other electronic device during return visits to the Websites and some cookies may collect personal data about you. You can find more general information about cookies at: www.allaboutcookies.org.

Our use of cookies

We want you to understand the different types of cookies that are used on our Websites. We use a variety of types of cookies and other tracking technologies for the following purposes.

Strictly Necessary Cookies: these are cookies strictly necessary for the performance of our Websites, for example cookies that authenticate users and allow us to offer certain features like account registration.

Performance Cookies: these cookies collect information about the pages or screens you visit, and other performance metrics. This helps us to improve the way our Websites works, for example, by ensuring that users are finding what they are looking for easily.

Functionality Cookies: these cookies remember your choices to improve your experience, for example, remembering your username, your language and the region you are in. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit our Websites.

Targeting and Advertising Cookies: these cookies are often placed by re-targeting and advertising partners, to track your browsing habits so that you can later be shown targeted ads on other websites and apps. We use this information to make our Websites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use on our Websites and the purposes for which we use them in the tables below:

Cookie Name Purpose

_shopify_sa_p

Cookie for Shopify analytics

_shopify_sa_t

Cookie for Shopify analytics

_shopify_s

Session cookie for Shopify analytics.

Session cookie for Shopify analytics

_gat

Session cookie for Google analytics

_gat_UA-73307718-12

Session cookie for Google analytics

_gat_UA-73307718-10

Session cookie for Google analytics

__zlcmid

Zopim cookies provide live chat functionality for customer/sales purposes

AWSALB

Amazon Web Services cookie for Shopify to host their systems

cart_sig

Stored cookie used in connection with Shopify checkout

secure_customer_sig

Stored cookie used in connection with Shopify customer login

_gid

Stored cookie for Google Analytics used to distinguish users

_ga

Stored cookie for Google Analytics used to distinguish users

_shopify_fs

Stored cookie for Shopify analytics

_shopify_y

Stored cookie for Shopify analytics

Cookie used for Facebook advertisements

__cfduid

Cloudflare cookie for Shopify page hosting

_orig_referrer

Stored cookie that tracks Shopify landing pages

_landing_page

Stored cookie that tracks Shopify landing pages

cookie_banner_dismissed

Allbirds cookie used to prevent cookie policy banner from reappearing after it has been dismissed

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

HOW TO MANAGE COOKIES ON OUR WEBSITES

Most browsers allow you to disable them if you would like to. If you disable cookies, you may find that you have a less personalised experience on our Websites and that certain parts of our Websites do not work at all or do not work correctly.

Each browser is configured differently. To disable cookies via your browser settings, you should follow the instructions given by the publisher of your browser. As of the date of this Cookie Policy, these instructions are available for commonly used browsers through the following links:

If you use Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

If you use Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

If you use Safari: https://support.apple.com/kb/ph21447?locale=en_US

If you use Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

If you use Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en

If you use different devices, make sure you configure the settings of the corresponding browser according to your preferences.

If you wish to opt-out of tracking by Google Analytics across all websites you can do so here: https://tools.google.com/dlpage/gaoptout.

Except for essential cookies, our session cookie will expire after the browsing session.

PRIVACY

We are committed to using cookies and tracking technologies fairly and in accordance with applicable privacy rights. Our Privacy Policy can be accessed above.

FURTHER INFORMATION

If you have any queries relating to this Cookie Policy please e-mail us at privacy@allbirds.com or call us on +44 808 164 8595.

CHANGES TO THIS COOKIE POLICY

If this Cookie Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates. The effective date of this Cookie Policy is 12/22/2020.

Terms of service

Terms of Use

Welcome to the Allbirds website www.allbirds.co.uk (together with related properties, the "website"). The following terms of use (“Terms of Use”) govern your use of the website.

By accessing, viewing, or using the content, material, products, or services available on or through the website, you acknowledge that you have read and agree to comply these Terms of Use. You further acknowledge that you are 13 years of age or older and that you have all the necessary rights, power and authority to enter into these Terms of Use and perform the obligations in them. You agree that your use of the website or any content or material made available on or through the website signifies that you fully accept and agree to these Terms of Use.

1. Information About Us

We operate the website. We are Allbirds UK Limited, a company registered in England and Wales under company number 11350304 and with our registered office at 6th Floor One London Wall, London EC2Y 5EB, which is also our main trading address ("Allbirds", "we", "us", "our"). Our VAT number is 300751645. We are a limited company.

To contact us, please see our Contact Us page.

2. Registration

In order to access certain content, material, products or services on the website, you may be asked to register and create an account. As part of the registration process, you may be asked to click to agree to these Terms of Use, and may then be asked to select or submit a user name and password. You may also be required to provide us with certain information about yourself including some types of personally identifiable information, including your legal name, phone number, address, email address, gender, and age. You are responsible for ensuring that your password and account login are kept secret, safe, and secure at all times. Allbirds will not be held responsible or liable for any misuse of your account in the event that a third party has access to and uses your password and account login in any way.

Additional information may be collected by Allbirds or its third-party providers for security and anti-fraud purposes. You confirm that the personal information you provide to us via the website is true, valid, complete and up-to-date in all respects. Should any of the information you provide on the website change, please login to your account and update such information directly on the website.

Our Privacy Policy explains what personal information we collect, why we collect it, how we use it, the controls you have over your personal information and the procedures that we have in place to protect your privacy. If you have any questions about how we use your personal data please contact privacy@allbirds.com.

3. General Restrictions on Use

You agree to use the website only for purposes that are permitted by these Terms of Use, and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the website for your non-commercial, non-exclusive, non-assignable, non-transferable and limited personal use, and for no other purpose.

You will not (and will not attempt to):

(a) Access the website by any means other than through the interface that is provided by Allbirds;

(b) Gain unauthorised access to Allbirds’ computer system or engage in any activity that interferes with the performance of, or impairs the functionality or security of the website, Allbirds’ networks and computer systems;

(c) Access the website through any automated means or with any automated features or devices (including use of scripts or web crawlers);

(d) Access or collect any personally identifiable information, including any names, email addresses or other such information for any purpose, including, without limitation, commercial purposes;

(e) Reproduce, duplicate, copy, sell, trade, or resell any aspect of the website for any purpose; and

(f) Reproduce, duplicate, copy, sell, trade or resell any products or services bearing any trademark, service mark, trade name, logo or service mark owned by Allbirds in a way that is likely or intended to cause confusion about the owner or authorised user of such marks, names or logos.

4. Content

As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyright, trademarks, service marks, trade dress, and other intellectual property rights associated with them, in or made available through the website (“Website Content”), as well as the selection, coordination, arrangement, and organisation and enhancement of the Website Content. All Website Content is protected by intellectual property laws. You agree not to remove or alter any copyright notice or any other proprietary notice on any Website Content. As between you and Allbirds, all names, trademarks, symbols, slogans, or logos appearing on the website are proprietary to Allbirds or its affiliates, licensors, or suppliers. Use or misuse of these is expressly prohibited and may intellectual property law. Under no circumstances will you have any rights of any kind in or to the Website Content, other than the right to use the Website Content in accordance with these Terms of Use.

Certain features of the website may allow you to contribute feedback and other information to the website for access, use, viewing, and commentary by other users of the website (collectively, “User Generated Content”). By posting User Generated Content or any other content, you promise that you have the full legal right to provide the User Generated Content and content, and that use of the User Generated Content and content by Allbirds on the website, and all other persons and entities, will not: (a) infringe any intellectual property rights of any person or entity or any rights of publicity, personality, or privacy of any person or entity, including as a result of your failure to obtain consent to post personally identifying or otherwise private information about a person; (b) breach any law or agreement; or (c) constitute disclosure of any confidential information owned by any third party. By submitting User Generated Content or other content to Allbirds, you grant Allbirds a worldwide, on-going, transferable, licence to access, use, distribute, reproduce, display, modify, create derivative works based upon, and sublicense the User Generated Content and other content, all without any payment to you. To be clear, Allbirds shall also be under no obligation: (a) to maintain any User Generated Content in confidence; (b) to pay you in any way for your User Generated Content; or (c) to respond to any User Generated Content.

5. Errors, Inaccuracies, and Omissions

Occasionally there may be information on the website that contains typographical errors, inaccuracies, or omissions. We reserve the right to correct any errors, inaccuracies or omissions on the website at any time without prior notice.

6. Disclaimers and Warranties

Except where due to our breach of these Terms of Use or failure to use reasonable skill and care, we make no promises: (i) that the website, Website Content, Products, advice, information or links provided on the website will meet your requirements; (ii) that the website will be uninterrupted, timely, secure or free from error; (iii) that defects in the operation or functionality of any software provided to you as part of the website will be corrected; (iv) regarding the Website Content, advice, information or links provided by any third parties or users; and (v) that the website will be error-free or that any errors will be corrected.

You understand that the technical processing and transmission of any Website Content and User Generated Content may be transferred unencrypted and involve transmissions over various networks and changes to conform and adapt to technical requirements of connecting networks or devices. Please be advised that we do not guarantee that any information sent to or from our website will be secure during transmission, nor can we guarantee the confidentiality of any communication or material transmitted to us via the website or the internet, including, for example, personal information such as your name or address. Except where this is due to our breach of these Terms of Use or failure to use reasonable skill and care, Allbirds assumes no responsibility for: (a) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorised access to, or alteration of, any communication; and (b) any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of any email or players due to technical problems or traffic congestion on the Internet or the website, including any injury or damage to you or to any person’s computer related to or resulting from use of the website.

7. Limitation of Liability

Nothing in these Terms of Use of use excludes or limits Allbirds' liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

If we fail to comply with these Terms of Use, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms of Use or our negligence, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our breach or if it was contemplated by you and us at the time we entered into the Terms of Use. Also, we only supply the website for domestic or private use. You agree not to use the website for any commercial, business or resale purpose, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

8. Links to Other Websites

The website may contain links or references to other websites outside of our control. Links to other websites may use our website logo or style as a result of a co-branding agreement. These websites may set cookies on your browser and may collect personally identifiable information about you and make use of that data in ways that this website would not. Please be aware that Allbirds has no control over these websites and that these Terms of Use do not apply to any third party websites. Allbirds encourages you to read the privacy policies and terms of use linked or referenced in the websites you enter.

9. Complaint Procedures

If you believe that any content on this website infringes your intellectual property or other rights, please notify Allbirds by email at help@allbirds.co.uk with a comprehensive detailed message setting out the following information: (a) your name and the name of your company, if any; (b) your contact information, including your email address; and (c) the nature and substance of your complaint, the specific rights at issue, and your basis for making the complaint, including the content that is objectionable.

10. Changes to these Terms of Use

We may revise these Terms of Use at any time to reflect changes in or to:

(a) Relevant laws or regulatory requirements;

(b) Security, technical or operational issues;

If we change these Terms of Use, we may notify you on the website. If we have your e-mail address, we may also decide to e-mail you with information on those changes.

11. Applicable Law

These Terms of Use their subject matter and its formation, are governed by English law. However, if you are a consumer and resident of any other European Union country you will benefit from mandatory provisions of, and legal rights available to you under, the laws of that country. Nothing in these Terms of Use affects your rights as a consumer to rely on these local law mandatory provisions and legal rights. You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a consumer and resident of any other European Union country you and we may also bring proceedings in that country.

12. Business Terms

If you are a business, the following terms apply instead of the corresponding terms above)

Limitation of Liability (applying instead of clause 7):

We will under no circumstances be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise arising under or in connection with these Terms of Use for:

Any loss of profits, sales, business or revenue;

Business interruption;

Loss or corruption of data, information or software;

Loss of anticipated savings;

Loss of business opportunity, goodwill or reputation; or

Any indirect or consequential loss or damage.

Applicable Law (applying instead of clause 11):

These Terms of Use, their subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Terms & Conditions of Sale

This page tells you information about us and the legal terms and conditions ("Terms") that apply to the products ("Products") listed on our website. These Terms are only available in English and will apply to any contract between us for the sale of Products to you ("Contract").

Please read these Terms carefully before ordering any Products from our website. Please note that by ordering any of our Products, you agree to be bound by these Terms. We will keep a record of all Contracts, which are available on request.

You may only purchase Products from our website if you are at least 18 years old, or are doing so on behalf of a business. If you are under the age of 18 or cannot lawfully enter into a contract, please ask your parent or guardian to review these Terms, and register and / or place an order on your behalf.

If you refuse to accept these Terms, you will not be able to order any Products from our website. You should print a copy of these Terms, or save them to your computer, for future reference.

1. Information about Allbirds

We operate www.allbirds.co.uk and related properties (the "website"). We are Allbirds UK Limited, a company registered in England and Wales under company number 11350304 and with our registered office at 6th Floor One London Wall, London EC2Y 5EB which is also our main trading address ("Allbirds", "we", "us", "our"). Our VAT number is 300751645. We are a limited company.

To contact us, please see our Contact Us page.

2. Our Products

The images of the Products on our website are for illustrative purposes only. Although Allbirds has made every effort to display the colours accurately, we cannot guarantee that your device's display of the colours accurately reflects the colour of the Products. Your Products may vary slightly from those images.

Although Allbirds have made every effort to be as accurate as possible, all sizes and measurements indicated on our website are approximate. Unless otherwise stated, sizes indicated are UK sizes.

Allbirds reserves the right to change the assortment of Products offered and to limit the quantity of Products that may be purchased at any time, without prior notice.

All Products shown on our website are subject to availability. We will inform you by email as soon as possible if the Product you have ordered is not available and we will not process your order.

3. Use of Our Website

Your use of our website is governed by our website's Terms of Use. Please take time to read these, as they include important terms which apply to you.

4. How We Use your Personal Information

Our Privacy Policy explains what personal information we collect, why we collect it, how we use it, the controls you have over your personal information and the procedures that we have in place to protect your privacy. If you have any queries about how we use your personal data please contact privacy@allbirds.com.

5. Allbirds' Obligations to you

Allbirds is under a legal duty to supply Products which conform with a Contract, including that the Products are as described and match information we provided to you and any model seen or examined by you, are of satisfactory quality and are fit for any particular purpose made known to us. Nothing in these Terms will affect these legal rights. Advice about your legal rights as a consumer is available from your local Citizens’ Advice Bureau or Trading Standards office.

6. How the Contract is Formed Between you and Allbirds

Our order process allows you to check and amend any errors before submitting your order to us. Please take the time to read and check your order at each page of the order process.

After you place an order, you will receive an email from Allbirds acknowledging that we have received your order. We will confirm our acceptance to you by sending you a confirmation email that confirms that the Products have been ordered. The Contract between us will only be formed when we send you the confirmation email.

If we are unable to supply you with a Product, for example because that Product is not in stock or no longer available, or because of an error in the price on our website, we will inform you of this by email and we will not process your order. If you have already paid for the Products, we will refund you the full amount as soon as possible.

7. Your Right of Return and Refund

You have the right to cancel a Contract during the period set out below. This means that during that period, if you change your mind, or for any other reason you decide you do not want to keep a Product, you can notify us of your decision to cancel the Contract and receive a refund.

Your right to cancel a Contract starts from the date of the email confirmation, which is when the Contract between us is formed. You then have a period during which you may cancel a Contract and return the Product, and that period continues until the end of 30 days starting from the day after you receive the Products. Products must be returned to us and accompanied by the invoice we sent you.

To cancel a Contract, please complete the Allbirds Exchanges and Returns Form.

You also have the option of using the EU model cancellation form. You may wish to keep a copy of your cancellation notification for your own records. Your cancellation is effective from the date you sent us the email or posted the letter to us, as long as you sent it during the cancellation period.

If you exercise your right to cancel, you will receive a full refund of the price you paid for the Products and any applicable delivery charges you paid for. We will process the refund due to you as soon as possible and in any case within 30 days from the day we receive the Products back, or you provide evidence that you have returned them. We will make the refund using the same means of payment as you used for the initial purchase, unless you expressly agree otherwise, and you will not incur any fees for receiving that refund.

As a consumer, you will always have legal rights regarding cancellation in relation to Products that are faulty or not as described. These legal rights are not affected by anything in these Terms. Advice about your legal rights is available from your local Citizens’ Advice Bureau or Trading Standards Office.

8. Delivery

Your order will be fulfilled by the estimated delivery date set out in the email confirmation, unless there is an event outside our control. If we are unable to meet the estimated delivery date because of an event outside our control, we will contact you with a revised estimated delivery date.

Delivery will be completed when we deliver the Products to the address you gave us.

The Products will be your responsibility from the completion of delivery.

You own the Products once we have received payment in full, including all applicable delivery charges.

Please note that there are a small number of postcodes, usually in remote rural areas, to which we may not be able to deliver within the provided timescale. If you have any queries regarding your order, please contact help@allbirds.co.uk.

We can only accept orders for delivery to addresses within the UK mainland (including the Channel Islands, Isle of Man, Isle of Skye and Isle of Wight).

9. Delivery Charges

You will not be charged for standard delivery and all other delivery charges will be made known to you as part of our order process and are as quoted from time to time.

10. Prices and Promotions

The prices of the Products will be as quoted on our website from time to time. We take all reasonable care to ensure that the prices of the Products are correct at the time of publication.

Any changes in price will not affect any order which we have confirmed with an email confirmation.

The price of a Product includes VAT at the applicable current rate chargeable in the UK for the time being.

The price of a Product does not include any applicable delivery charges.

Our website contains a large number of Products. It is always possible that, despite our reasonable efforts, some of the Products on our website may be incorrectly priced. If we discover an error in the price of the Products, we will inform you of this error and we will give you the option of continuing to purchase the Product at the correct price or cancelling your order. We will not process your order until we have your instructions. If we are unable to contact you using the contact details you provided during the order process, we will treat the order as cancelled and notify you in writing. Please note that if the pricing error is obvious and unmistakeable and could have reasonably been recognised by you as a mispricing, we do not have to provide the Products to you at the incorrect (lower) price.

Allbirds reserves the right to alter the terms or duration of any special offers or sale promotion. From time to time our retail stores may run special local promotions on our Products (which may not be available on our website) or we may offer special promotions on our website that are not available in our retail stores. For these reasons you may sometimes find that Products on our website are priced differently to those in our retail stores.

11. Payment

Payment must be made by one of our accepted payment methods which will be made known to you. Payment for the Products and all applicable delivery charges is in advance.

Should you be paying by credit or debit card, your bank may place a pending hold on these funds. This is out of the control of Allbirds. This payment will be released when payment for your order is requested by Allbirds.

12. Liability

If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our negligence, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our breach or if it was contemplated by you and us at the time we entered into the Contract.

We only supply the Products for domestic or private use. You agree not to use a Product for any commercial, business or resale purpose, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors, for fraud or fraudulent misrepresentation, for breach of your legal rights in relation to the Products (including the right to receive Products which are as described and match information we provided to you and any sample or model seen or examined by you, of satisfactory quality, and fit for any particular purpose made known to us, and for defective products under the Consumer Protection Act 1987.

13. Event Outside Our Control

We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a Contract that is caused by an event outside our control. An event outside our control means any act or event beyond our reasonable control, including without limitation strikes, lock-outs or other industrial action by third parties, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack, war (whether declared or not) or threat or preparation for war, fire, explosion, storm, flood, earthquake, subsidence, epidemic, or other natural disaster, or failure of public or private telecommunications networks, or impossibility of the use of shipping, aircraft, motor transport or other means of public or private transport.

If an event outside our control takes place that affects the performance of our obligations under a Contract:

(a) We will contact you as soon as reasonably possible to notify you; and

(b) Our obligations under a Contract will be suspended and the time for performance of our obligations will be extended for the duration of the event outside our control. Where the event outside our control affects our delivery of Products to you, we will arrange a new delivery date with you after the event outside our control is over.

14. Communications Between Us

When we refer in these Terms to “in writing,” this will include email.

(a) If you wish to contact us in writing for any other reason, you can send an email to help@allbirds.co.uk or a pre-paid post to One London Wall 6th Floor, London EC2Y 5EB. You also contact us using our Customer Services telephone line.

(b) And if we have to contact you or give you notice in writing, we will do so by email or by pre-paid post to the address you provide to us in your order.

15. Changes to these Terms

We may revise these Terms of Use at any time to reflect changes in or to:

(a) The Products;

(b) Relevant laws or regulatory requirements; or

If we change these Terms of Use, we may notify you on the website. If we have your e-mail address, we may also decide to e-mail you with information on those changes.

16. Disputes

We will do our best to resolve any disputes over these Terms. In addition, please note that disputes may be submitted for online resolution to the European Commission Online Dispute Resolution platform.

17. Other Important Terms

We may transfer our rights and obligations under a Contract to another organisation, but this will not affect your rights or our obligations under these Terms.

A Contract is between you and us. No other person shall have any rights to enforce any of its terms.

Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

If we fail to insist that you perform any of your obligations under these Terms, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived our rights against you and will not mean that you do not have to comply with those obligations. If we do waive a default by you, we will only do so in writing, and that will not mean that we will automatically waive any later default by you.

These Terms their subject matter and its formation, are governed by English law. However, if you are resident of any other European Union country you will benefit from mandatory consumer provisions of, and legal rights available to you under, the laws of that country. Nothing in these Terms of Use affects your rights to rely on these local law mandatory consumer provisions and legal rights. You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a consumer and resident of any other European Union country you and we may also bring proceedings in that country.

18. If You Are a Business

If you are a business, the following terms apply instead of the corresponding terms above)

Liability (applying instead of clause 12):

We only supply the Products for internal use by your business, and you agree not to use the Product for any resale purposes.

We do not limit in any way our liability for:

Death or personal injury caused by our negligence;

Defective products under of the Consumer Protection Act 1987;

Fraud or fraudulent misrepresentation; or

Breach of the terms implied by section 12 of the Sale of Goods Act 1979 (title and quiet possession).

We will under no circumstances be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise arising under or in connection with the Contract for:

Any loss of profits, sales, business or revenue;

Business interruption;

Loss or corruption of data, information or software;

Loss of anticipated savings;

Loss of business opportunity, goodwill or reputation; or

Any indirect or consequential loss or damage.

Our total liability to you in respect of other losses arising under or in connection with the Contract, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed the purchase price of the Products.

Except as expressly stated in these Terms, we do not give any representation, warranties or undertakings in relation to the Products. Any representation, condition or warranty that might be implied or incorporated into these Terms by statute, common law or otherwise is excluded to the fullest extent permitted by law. In particular, we will not be responsible for ensuring that the Products are suitable for your purposes.

Communications Between Us (applying instead of clause 14):

When we refer in these Terms to “in writing,” this will include email.

Any notice or other communication given by you to us, or by us to you, under or in connection with the Contract shall be in writing and shall be delivered personally, sent by pre-paid first class post or other next working day delivery service, e-mail, or posted on our website.

A notice or other communication shall be deemed to have been received: if delivered personally, when left at our registered office; if sent by pre-paid first class post or other next working day delivery service, at 9.00 am on the second Business Day after posting; if sent by e-mail, one Business Day after transmission; or, if posted on our website, immediately.

In proving the service of any notice, it will be sufficient to prove, in the case of a letter, that such letter was properly addressed, stamped and placed in the post and, in the case of an email, that such email was sent to the specified email address of the addressee.

The provisions of this clause shall not apply to the service of any proceedings or other documents in any legal action.

Other Important Terms (applying instead of paragraph 6 of clause 17):

These Terms, their subject matter and formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

California Transparency Act

Striving for better is in our nature

Better Things

Better Ways

Tim Brown, Allbirds Co-Founder

Jamie McLellan, Designer of the Original Wool Runner

Tim Brown, Allbirds Co-Founder

Jamie McLellan, Designer of the Original Wool Runner

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